BOTB provides a digital space for emerging streetwear brands to share their creativity and engage with a wider audience. Our mission is to curate an experience that entertains, inspires, and empowers the next generation of streetwear designers and enthusiasts.

Through a series of online selection rounds, up-and-coming brands will compete, with the ultimate winner earning the opportunity to have their brand sold in our store, marking a significant milestone in their journey.

In 2018, Wish Atlanta hosted its inaugural BOTB event, aimed at highlighting and supporting creative designers in the streetwear community.

The event featured pop-ups from notable brands like Atlanta Influences Everything, God is Dope, and Wisdom. It was designed as a collaborative effort to advocate for and celebrate local talent, creating a platform for these brands to engage directly with their followers and the broader ATL streetwear community.

We are excited to revive BOTB in 2024 to continue fostering the vibrant streetwear culture in Atlanta. The return will provide a renewed platform for emerging and established brands to showcase their creativity, engage with the community, and drive brand awareness.