Gel-Nyc 2.0

The Signature Series is a unique partner program that allows for different design visionaries to apply their signature touch to key seasonal models, deepening product storytelling and further elevating design language through their distinctive lens. To introduce the next model of the GEL-NYC™ franchise, HAL STUDIOS reimagines the GEL-NYC™ 2.0 sneaker with industrial influences from New York City. For this project, HAL STUDIOS celebrates the often-overlooked industrial elements that form the backbone of New York City. "The Architecture of Everyday Life" serves as the foundation for this collaboration. Drawing inspiration from the city's utilitarian structures and industrial core, we aim to create a design that reflects the rugged elegance of New York's urban environment. Each shoe features a personalized Sound Mind, Sound Body message from the partner inside the shoe tongue.