LaNiya Williams, better known as Boog, is the founder of The Boog Effect, a fashion brand deeply influenced by her Baltimore roots. Inspired by her grandmother, a seamstress, and her mother, who owned a hair salon, LaNiya’s creative journey began early. She started by designing and selling hats in high school, and during the pandemic, she taught herself to sew.

Since then, The Boog Effect has grown into a brand that focuses on reconstruction, tailoring, and ready-to-wear pieces, showcasing her talent and commitment to craftsmanship.

Kitboys, founded by Sekou Thornell, is a creative label that centers around football culture, aiming to blend the lines between urban culture and the sport. The brand’s mission is to propel the game forward while reflecting the communities and environments that shaped its identity.

Kitboys shifts the focus from players to fans and their supporting communities, pioneering a new segment of football culture that remains underdeveloped.

By doing so, the brand seeks to raise awareness for the sport and foster a deeper understanding of the connection between culture and football in a country where the sport is often analyzed superficially.

Founded by Husani Spann, Oberon Asscher is a platform and creative ministry where fashion and storytelling intersect. The brand is not solely about producing stylish clothes; each collection is crafted to convey a deeper message that resonates with shared human experiences.

Every design serves a purpose, and every detail tells a story. Oberon Asscher goes beyond fashion, aiming to inspire others to embrace their individuality and connect with a larger narrative through its thoughtful creations.

Tyler Okito, a Jamaican-American fashion designer, creative director, and entrepreneur, was born in Fort Lauderdale, Florida, and raised in Atlanta, Georgia.

A self-taught talent, Okito has been building Clarity Studios into an underground powerhouse since 2020. From crafting high-quality pieces to creating eye-catching visuals, he is involved in every aspect of the brand’s growth and creative direction.

New Rule (RULE), founded by Jirah Woolard is an up-and-coming streetwear brand centered around the slogan “Rise Up, Lead, and Empower.” The brand aims to combine bold designs with powerful messages, catering to individuals who break boundaries and stand out.

Each collection is crafted to inspire confidence and encourage the embrace of individuality.