TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry.
He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.
Check out the full interview above where Lauren Amos, Owner/Founder of Wish ATL, spoke on all things Sneaker Culture, being a Woman in the Streetwear Industry, and the Atlanta influence, which we couldn’t do without the city’s very own, Killer Mike.
Stay up to date on all things Wish ATL by following us on Instagram @WishATL.