The 2nd annual SOTY Panel was an unforgettable night, drawing an energetic crowd for an evening of insightful discussion and community engagement. Hosted and moderated by the multi-talented K.O. of ATATF. Due to overwhelming demand, we took things to the next level, hosting this year’s event at the Red Bull Atlanta Office to accommodate the growing audience and provide an even better experience. The event set the stage for an all-star lineup of industry leaders, each bringing their own expertise and unique viewpoints.
Panelists included: Legendary DJ and cultural icon DJ Greg Street, whose influence in both the music and sneaker communities spans decades. With his deep ties to the Atlanta scene and his history of curating iconic soundtracks, Greg’s insights on the intersection of music, fashion, and sneakers were invaluable, offering a rare look at how these worlds have evolved together.
Platinum-selling artist and sneaker expert Trinidad James brought his signature style and enthusiasm for sneaker culture to the discussion. Known for his hit "All Gold Everything," James has long been a key figure in both music and fashion, with a deep passion for rare sneakers. He shared how his love for footwear has shaped his career, highlighting the seamless blend of music, fashion, and sneaker culture.
We were also thrilled to bring back Simran & Melani, the visionary founders behind Made For The W, who once again shared their empowering stance on inclusivity and the growing role of women in the sneaker world.
Renowned sneaker content creator Seth Eaton, with his wealth of industry knowledge and undeniable passion, provided valuable commentary on the ever-changing sneaker market.
Quintin Lee, a sneakerhead expert and modern pioneer in the vintage community, spoke about the intersection of sneakers and vintage fashion, illustrating how he’s helped elevate the vintage scene in Atlanta and beyond.
Sergio Santos, a longtime media manager for Complex and OG sneakerhead, shared his extensive experience in sneaker media and his thoughts on the evolution of the culture over the years.
Tyreek Morrison, a professional Yung Money signed skateboarder and amazing street artist, offered his unique and rebellious voice on the conversation. His take on sneaker culture explored the blending of art, skating, and fashion, bringing a fresh, unapologetic edge that sparked deep conversations about the evolution of the sneaker world and its intersection with skate culture.
Alexa Rios, a skilled DJ and retail sneaker boutique expert, brought fresh insight into the growing impact women have had in shaping sneaker culture. Her years of experience in the retail scene highlighted the shift in the industry and the increasing influence of women in sneakers.
OSO, known for his humor and rawness, balanced the energy of the panel, sparking more dynamic discussions about how the younger generation is shaping sneaker culture.
The passion and expertise of the panelists ignited conversations that extended well beyond the event, sparking debates and new ideas within the sneaker community.
In the end, the Wish & ATATF Sneaker of the Year Panel 2024 was more than just an event—it was a celebration of creativity, culture, and the thriving sneaker community. With its impact growing stronger each year, this annual gathering is quickly becoming a staple in sneaker culture, leaving attendees eager for what’s next.