In the heart of Atlanta, the buzz of Atlanta culture had yet another moment as Nike's Fresh AF1 Tour made its fifth stop at Wish, following its successful journeys through a selection of boutiques in Chicago, NYC, New Orleans, and DC.
The tour was not just about celebrating a shoe; it was a vibrant homage to the cultural phenomenon, the Nike Air Force 1. The Nike Air Force 1 holds a special place in the hearts of sneaker enthusiasts worldwide, specifically Atlanta culture. Since its inception in 1982, this iconic silhouette has transcended its origins to become a symbol of style, self-expression, and culture.
Adding to the excitement was a surprise appearance by none other than Atlanta's own, Lil Yachty, who graced the event to not only share in the celebration but also to raffle off a Wish golden ticket, giving winners access to purchase any 2024 release. As part of the Fresh AF1 Tour, Wish and Nike provided exclusive branded Nike x Concrete Boys t-shirts printed on site and a complimentary pair of Air Force 1 sneakers with any Nike purchase. On behalf of Nike, we were able to donate AIr Force 1's to the youth at non profit organization, Chris 180.
As the Fresh AF1 Tour continued its journey across the nation, it stood as testament to the enduring legacy of an iconic sneaker — and the boundless creativity it inspires.