Daniel’s interest in clothing started at the young age of four, when he was fascinated by clothes and became very picky about what he wore. he was also very intrigued by articles of clothing, a particular burgundy paisley tie he had as a child stands out in his mind.
It wasn’t until 2006 that daniel went into fashion and started on the path to starting his eponymous line after previously following in his father’s footsteps of going down the line to playing professional rugby league. giving away an opportunity to play rugby professionally in the south of france, he enrolled in fashion school and began working various fashion jobs from retail to warehousing where he picked up different pieces of the fashion game. channeling the hard work and discipline ingrained in him from his athletic days he was determined to start his own line.