Footwear News: How Wish ATL Is Changing the Game for Female Sneaker Entrepreneurs and Shoppers

Brands have stepped up their focus on women sneaker consumers in recent years, coming to market with both female-focused silhouettes and needle-moving collaborations. And yet, representation within the industry — most notably in the ownership ranks — is scarce.

Despite being a rarity, Wish ATL owner and founder Lauren Amos believes our stores' story could offer others hope.

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