Be Unstoppable in The Air Jordan 1 High "Heirloom"

Referencing heirloom quality pieces that get better with time as they pass from generation to generation, the Air Jordan I High “Heirloom” is inspired by the value a lifespan has, generation to generation.

Atlanta-based Artist Big Gipp is a founding member of legendary Hip-Hop group "Goodie Mob" which emerged from the South in the late-1990s. Alongside members CeeLo Green, Khujo, and T-Mo, this Dungeon Family-affiliated collective played a large role in the "Dirty South" movement.

To be an heir is to personify inheriting and continuing the legacy of a predecessor, such as Keypsiia Gipp, daughter of the acclaimed Atlantan Artist and Singer/Songwriter Joi, has done as she follows in their footsteps being a multifaceted Artist herself. 

For this Air Jordan 1 High "Heirloom" campaign, we wanted to pay homage to how this lineage keeps the legacy alive by passing down the gift of artistry, thru each generation. 


Photographer: Ciss Martin. Models: Big Gipp & Keypsiia Gipp.


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