Month: February 2013

Jonathan Johnson Griffin in store Signing Recap

For those who were at Wish this Saturday, it was obvious that the Lebron X Cork release caused a lot of commotion in the sneaker community. On top of the huge release and the line wrapped around the store, we had the creator of the madness present in store to sign boxes, shoes, and even in-soles. Take a look at some quotes from Jonathan Johnson-Griffin and the images we captured on Saturday below:

Why Cork?

JJG: “We were talking to Lebron and he was saying that he kind of wanted to give it that champagne bang feeling. And it’s based all around the idea of popping bottles… When you hear that champagne bang of the cork popping, you know you won a championship.”

This “champagne bang” aspect of the design is evident in Jonathan’s “Popping Bottles!” signature.

Can you take us through higlights of the design/production process?

JJG: “For me the higlights [of the production process] are sketching and working with the athletes to dive into his life and extract different details that are really rich that we can tell different stories around.”

In this photo (above): Creater of the UNDS Snapback Irv from Rare Addiction.

 


cork, jjg, jonathan johnson-griffin, Lebron, lebron x, lebron x cork, Nike

Malcolm X By Any Means Necessary

We are continuing our celebration of Black History Month by focusing on the legendary icon, Malcolm X with the release of our “By Any Means” collaboration tee with 10 Deep. This tee, which given by its name, was inspired by his famous “By Any Means Necessary” quote given in 1964 during his speech at the Founding Rally of the Organization of Afro-American Unity. Take a look at a clip from the speech below:


10 Deep, Black History Month, malcolm X

Lebron X Cork Release- 2.23.13

This Saturday, we will be releasing the higly anticipated Lebron X Corks (pictured below). Retail is $250 USD and is only available in-store. Phone orders are accepted at 5 p.m. on the day of the release.

To accompany the release, Rare Addiction and El Cap collaborated on the UNDS Cork Snapback (pictured below). This snapback is availble now online and in store, retailing for $95.


cork, Lebron, lebron x, lebron x cork, Nike

Wish x 10.Deep “BY ANY MEANS NECESSARY” Tee

 

 

In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of  Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released online and in store on February 21st.

– Alex Lendrum 

 

10 Deep, Black History Month, Wish atlanta

The Fit: By Frank Cooke

Check out the list of new arrivals selected by Frank dropping this weekend at Wish:

Apparel (pictured above)

Staple Design: Fallon Crewneck in Red | $68

Nike: All-Star Destroyer | $550 (In-store & Phone Order only)

Naked and Famous: Skinny Guy Lightweight in Selvedge | $134

40 oz Van: Givenchy Stars Snapback in Black | $50

Shoes (pictured above)

adidas: Jeremy Scott Street Ball in Altitude/Art Green | $200

frank, the fit, weekend picks, Wish

Nike 2013 All-Star “Area 72″ Collection

Fictitious “Area 72″ is the creative muse behind Nike Sportswear’s shoe collection celebrating basketball’s mid-season weekend in Houston. Comprised of seven different models that merge old-school favorites with new-age innovation, the premium collection includes the Blazer, Vandal, Lunar Force 1, Barkley Posite Max, Lebron X, KD V, and Air Force Max 2013. Infused with galactic textures, reflectivity and glow-in-the-dark highlights, Area 72 gives wearers full clearance for out-of-this-world ensembles. Additionally, the Nike Raygun character is reincarnated on the tongue of each of these shoes. Check out the releases from this top-secret Nike Sportswear collection available at Wish beginning February 14 below:

Blazer Mid Premium- 2.14.13

$105 Retail.

Vandal Premium- 2.14.13

$110 Retail.

Lebron X All Star- 2.15.13

$200 Retail

Air Force Max- 2.15.13

$150 Retail.

KD V All Star- 2.15.13

$135 Retail.

Nike Lunar Force 1 Fuse Premium- 2.15.13

$150 Retail.

Barkley Posite Max Premium- 2.16.13

$250 Retail.


SOURCE: HYPEBEAST


area 72, Nike, nike 2013

Wish “Key Players” Capsule Video

Wish Key Players Capsule from Wish Atlanta on Vimeo.

To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!

BHM, Black History Month, key players, Video, Wish

Wish BHM “KEY PLAYERS” Capsule: Emmett Till

In the summer of 1955, 14 year old Emmett Till was pulled from his uncle’s home and brutally murdered for whistling at a white woman, igniting a flame in the Civil Rights Movement and making him a Key Player in American History. This release from our #wishkeyplayers capsule is available online and in store now!

This release from our Wish Key Players Capsule is available now online and in store.

BHM, Black History Month, emmett till, key players, till, Wish

Wish Weekend Top Picks

Check out the list of new arrivals dropping this weekend at Wish:

Apparel (pictured above)

Original Fake: Astro Tee in Black | $95 (In-store & Phone Order only)

Original Fake: It’s Come to This Tee in Emerald | $88 (In-store & Phone Order only)

adidas: Jeremy Scott Collage Sweatshirt | $220

adidas: Jeremy Scott Collage Sweatpant | $200

Play Cloths: Wavy Pom Pom Beanie in Black | $30

Shoes (pictured above)

adidas: Superstar 80s CNY in Cardinal | $140

adidas: Superstar 80s CNY in Silver | $140

adidas: Jeremy Scott Poodle in Bloom/Diva– 2.2.13 | $200

adidas: Jeremy Scott Letters in Running White- 2.2.13 | $200



top picks, weekend top picks, Wish

Wish Key Players

This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.

We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.


BHM, Black History Month, key players, Wish

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