LURA Eyecare LLC
Since its inception in 2014, LURA has taken avant-garde sunglasses in a new direction. Focused on external metal detailing added to classic silhouettes, LURA’s approach stems from using eyewear as a medium for conceptual art. With roots as early as 2007, the concept evolved from hand finishing processes developed by Gavin Lura while reworking hundreds of eyewear frames into his own creations. Carrying an architectural and minimal appearance, the latest release is a preview of LURA’s budding aesthetic. Previous incarnations can be seen in the depths of our Instagram @luraeyewear. Inscribed on each pair is the statement "VISION BECOMES TRUTH" - This represents the idea that there is more to life than meets the eye, the ideas we hold in our minds create our realities.