I Love Ugly
ILU x WISH ATL Euclid Zespy
We are very excited about our next collaboration with New Zealand based label I Love Ugly. For this collection, we take pieces that have been popularized by I Love Ugly, and put an Atlanta spin on them as apparent with the quilted jacket. The jacket reads “Moreland” on the back and is blacked out for a true street appeal. For the other pieces, we’ve taken I Love Ugly’s signature Zespy pant and tweaked the zippers, while also reinforcing the knees with extra stitching. As for the final piece, a clean long sleeve tee, designed by I Love Ugly’s founder himself, Valentin Ozich. The tee’s design was one of Valentin’s first designs of his career and we are happy to have it as a part of our first collaboration with the up and coming streetwear label.