Wish ATL would like to thank all of our Customers that live in Atlanta and abroad, with your loyal voting we were able to bring home the gold! We would like to personally thank each and every one of you for supporting our vision taking out the time to vote!
Last night, the city came out to El Bar in support of our newest collaboration: The Wish x Hundreds Hoya. This celebration, fueled by free PBR and sounds from local Atlanta DJs, comes at the end of the epic battle between us and Major DC to see who’s Hundreds Hoya would take home the trophy. So check out some of the images from the event below, or click here for the full album.
Wish ATL is back at it again, reissuing some of the classic colorways of our shop tees and crew necks in our ” Back to Basics” drop. With an assortment of 3 tees and 2 Crew neck choices , Wish ATL is thrilled to have these back in the shop as well as our online store. These are sure to be a hit for the holidays so make sure to stock up on this product while supplies last.
“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.
We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.“
How long did the whole creation process take?
“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”
Do you think people will like the shoe?
“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”
What do you think about the competition with Major DC?
“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”
So do you think Wish will come out on top?
“Yes.”
Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!