An interpretation of the classic Ray Ban Wayfarer, Los Angeles based, The Hundreds releases a matte black pair of sunglasses known as the Phoenix. The Hundreds branding on the outer and inner frame give a nice contrast to the black on black shades. Retailing now for $102. More...

Los Angeles based Undefeated has come through strong for the Fall/winter 2010 season. Their collection of hoodies and outerwear has arrived at Wish and is looking better than ever. The Blue All Good Hood is $78, The Black 5-Strike Crewneck is $65, Olive Casualties Zip Hood is $85, Heather Grey Chain Zip Hood is $86. More...

Now available in limited quantities and retailing for $135.More...

Maiden Noir teamed up with Porter to release a small collection of accessories and 5-panels hats for their Fall/Winter 2010 collection, “Wasted Youth”. These are only available in limited quantities. The 5-Panels are now available at Wish for $50, the Snap Wallet can be purchased for $130 and the Media Cases are going for $115. More...

At long last, Play Cloths Fall/Winter 2010 has finally arrived. A mixture of the brand’s street background, with a collegiate twist this time around. The Clipse backed brand boats clean cardigans, skullys, some plaids and varsitys. Their accessory game has improved exponentially this season with the classic adjustable belts and coin purses. Follow the jump for the entire collection.

We’re greatful to have been placed on the Complex Magazine blog under their “Shelf Space” column.  Staying faithful to the boutiques, Complex has a series of posts entitled Shelf Spce in which they highlight some of the best shoes that are being sold by some of the most limited and exclusive kicks retailers around the globe.  They have worked with people from St. Alfreds, Flight Club, DQM, Commonwealth and Bodega.  Go and check out their coverage of Wish!

In preparation for our event this Friday for the ALIFE SLOW ROAST and the Official Launch of the Stevie Williams Alife, we’re giving you guys a closer look at the shoe. Follow the jump for all the shots and remember to be here from 6:00PM-8:00PM at WISH this Friday (9/17), for the official launch party with KLEVER, CRAZE, 12th PLANET and KILL THE NOISE.

Also you can purchase the limited Alife Everybody Hi Stevie Williams shoe for $115 retail at the event on Friday. More...

WishATL Web Store Promo from tyler clayton on Vimeo.